Munich is a fashion brand, especially focused on footwear and accessories. It was necessary to do a B2B exclusively for professionals and integrated, in real time, with a system only limited to the access of these professional clients, in addition to the synchronization of the catalog of products and orders management (with the ERP), and the Stock with warehouse management software (the WMS) to avoid stock breaks.
The retail sector has its peculiarities, and the footwear sector could not be an exception.
Seasons, collections, sections that constantly change, in addition to the fact that users are professionals and know the product in depth, thus requiring a simple and direct portal in the process of choosing the product and purchasing it quickly.
The retail sector has its peculiarities, and the footwear sector is no exception
To optimize the purchase process, we make several improvements to what is a normal purchase process. In addition to implementing a powerful, predictive search engine, one of the most prominent interventions was in the process of purchase, making it possible to select several sizes of the same product simultaneously and to add them with a single click to the basket.
Finally, the process was successful, allowing the customer to have a platform that facilitates 24/7 sales, reduces customer inquiries about the catalog, and eliminates possible errors produced by manual order management.