Creating the Fesmes online store has been a great experience. Transforming this website by focusing on improving communication with the end customer with new sections such as "Tips and ideas" (instead of Blog), making its services, promotions and a customer service channel visible, has been a great challenge. The usability and functionality of the website has been improved as well as its design without neglecting the personality of the company.
FESMÉS is a chain of DIY centers founded in 1989 that has eight delegations spread throughout the Catalan territory. FESMÉS reinvents the concept of wood and hardware to bring them closer to a general public that is increasingly opting for "do it yourself". It also offers a series of services for the most demanding.
Today omnichannel is essential in a business with these characteristics. To be able to buy online and pick up in the store, obtain discounts in the physical store and apply them in online purchases, and a series of integrations that allow having a unified shopping experience regardless of the channel.
Since 2011 we have been working side by side with FESMÉS to help them take the step into the ecommerce world. Our task has been to design and develop your online store, as well as the integrations with the ERP and Marketplaces used by the client.